Automatic start of contextual ADS: when time is more than money…

Why not speed this up?

Due to the automatic start function, you’ll be able to launch your advertising campaigns in literally one click.

Step 1

Any announcement or news, published on external sources (ex. your site or blog), could be a trigger for launching an advertising campaign. Not to mention, we can also make requests to the source on schedule: every hour, day, etc.
The source may or may not contain information of a particular format.
If it does, we extract the information (topics, tags, annotations) and correlate it with the data used within our service (watch step 2).
If it doesn’t — because of old-fashioned solutions or badly developed API — we take the information out of the source and format it.

Step 2

Having obtained the information, we pass it through the business rules. These rules are worked out according to the business logic and your marketing strategy. They can relate to the number of goods in stock, discounts or areas, where the goods are sold. Likewise, to the events.
But if you’re afraid your specialists will fail to come up with a list of business rules all by themselves, you shouldn’t be. Because guess what? That’s why we have our business architects. These can help you all the way through this process. They’ll analyze the market and help to target your ads, to hit the bull’s eye.

ADCubex is not just “another solution” but a full-fledged service that fits in your business precisely in the way you want it. We do not provide you with a unique product — we’re not Apple…yet. What we offer is a unique experience based on our clients’ cases.

Step 3

The AD is targeted in a campaign manager, which is our service.
The campaign manager can build, launch, update, change, suspend or stop the campaigns. Plus, it’s where we decide how to scale the ads on the platforms.
Although the platforms usually provide an open API to optimize work within their systems, it’s worth remembering that the interface of these systems is highly standardized. Our task, though, is to build our services so that they — unlike ready-made software — will work just as you need them.



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store